MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

MCMI Report: This just in! Mid Atlantic Ford Dealers got MCMI affiliated rapper Substantial into one of their new vehicles and he made magic! Okay, this is taking “spittin’ in the whip” to the next level. Et first I was like “Oh cool. The homie Substantial (member of The Plague, Fanomm, Bop Alloy & Ef@mm) did a FORD commercial. But when I watch it, it’s more like Ford did a Substantial commercial! It’s all about him, growin’ up in DC and Baltimore, his daughter and his career as an artist. And he does spit a verse, all while driving around in a Ford Fusion.

Earlier this summer, Substantial’s song The Sub Way was chosen by UBER for their #UberSummerSeries campaign. They used the beat and hook to promote the second installment of the Uber Summer Concert Series, presented by Perrier and Hotel Indigo, but the video was of a rooftop concert featuring the artist Yuna (big up to her).

Now FORD is using The Sub Way in their commercial. The commercial and the full song are featured prominently on FordMusic.com. I’m thinking with TWO billion dollar companies wanting to use this song, it obviously strikes a chord with them and with the public.

This is a great look for Substantial who just released the Present [EP] with producer Marcus D, available on iTunes and Bandcamp [Explicit] & [Clean]. You can stream both on Spotify.

He also has a new shirt out, called the Eclipse #BackToLyrics T-shirt from Substantial & HiPNOTT Records, featuring artwork that includes lyrics from Nujabes‘ song ‘Eclipse‘ featuring Substantial from the 2005 album ‘Modal Soul‘. The digital artwork was designed by Substantial himself. Shirts availabe here. Modal Soul album here.

With so much going on, you might want to sign up for updates on Stan’s new Fanbridge Action Page, where you can ask him questions (and he actually answers them!), connect with him on Facebook, Instagram, Twitter, Youtube, Soundcloud, Spotify and more.

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MCMI Report: Watch Substantial Perform in the 2017 Ford Fusion (Commercial)

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